Decision to see a film at the cinema based on:
- good critic reviews
- friends want to go
- based on the hype
- how it’s advertised
- the cast involved
- could be a sequel
- adaptations
- based on a particular genre
The main purpose of the trailer:
- excite the audience
- to give the audience a preview
- to encourage them to watch it
- build anticipation
- identify the genre
- basic understanding of the film
- best scenes in the movie
- who’s involved (the actors and actresses)
Methods film companies use to promote films:
- posters
- leaflets/ magazines
- promotional tours (premiers, interviews etc)
- internet
- radio
- merchandising
- images
- music videos
- competitions
- mobile phone apps
