Suggesting that constant exposure to such accessible violence on a regular basis within the media no longer makes such a strong emotional impact upon the audience, possible causing them to also be insensitive towards violence in everyday life.
Thousands of studies have looked at whether there is a link between exposure to media violence and violent behaviour. Over 98% say yes. The evidence from the research is overwhelming. According to the American Academy of Paediatrics, "Extensive research evidence indicates that media violence can contribute to aggressive behaviour, desensitization to violence, nightmares, and fear of being harmed." Children become immune to the horror of violence, gradually accept violence as a way to solve problems, imitate violence they observe on TV, and identify with characters (victims or victimizers) they see on TV.