Beginning Audience Research

By performing research on my target audience, I can relate aspects of our trailer to them and take their specific interests and preferences into consideration.

Quantitive research is useful in the way that it provides clear, factual evidence that a conclusion can be drawn easily from, whereas qualitive research provides information on the individual candidates, and although this is more in depth, it is more difficult to simplify.  I believe that Quantitive research will be more beneficial as it is quicker and easier for those taking part, attracting a larger number of participants and hopefully a wider range of opinion.  It also allows me to present my findings and directly consult them when creating the trailer.