Storyboard

Friday 2 March 2012

Presentation


Audience feedback

After our teaser trailer was shown to a number of students and teachers at college, we presented them with a questionnaire that allowed us to produce statistics. 22 members of the college carried out the questionnaire.


Here are the responses:












Magazine cover: Image ideas


Magazine Cover


Image used as inspiration - Norman Bates - Psycho

Magazine cover analysis:


There is a knife replacing the "I" in "Empire" to show the consumer that based on the iconography, they can assume the issue is horror based. This also links to the weapon used by Norman Bates in "Psycho", a film our magazine cover was heavily influenced by.
The puff adds an element allowing the consumer to recognise the importance of the issue, as it is a special edition.


There is a magazine website and slogan, allowing the consumer access to as much information as they want and advertising the magazine.
The colour scheme was based on an issue of "Empire" published with "Star Trek" as its feature article on the cover, as we were also using this magazine brand for our own and the "Star Trek" cover had elements that could represent our main character, who would appear on our front cover.
The barcode was used from a previous issue of "Empire" to add a professional look to the magazine.
The standard price and inclusion of the date the issue was "published" further adds authenticity to the issue.
The expression, composition and greyscale used in the main image shows a link to Norman Bates in "psycho", and how our charater's mental state is slowly eroding due to guilt, like Norman's did. Our trailer was very influenced by "Psycho" in many aspects, but image was the main one as Alfred Hitchcock understands how to frighten an audience with using limited shots containing iconography.
The main plug links to the tagline of the film, we followed the typical way the text is written with a play on words that also incites curiosity in the reader .
The plug is used as further advertisement to the consumer if the cover article is not to their interest, as well as showing what else the magazine is offering that links with the theme of horror/thriller this particular issue has.

Thursday 1 March 2012

Film poster: Conventions

We have included the following conventions of a horror film poster:

The production company, director, editor and producer at the bottom of the poster.
The 2 main stars of the film and central are above the credits highlighting their importance.
The use for graphic blood stained/smeared font.
A capturing tagline at the top of the poster.
A menacing image, for example, we have used the image of a mask without an identity, this puts the audience on edge as they don't know who the killer is or what could be behind the mask.
The BBFC film rating: 18.

The title is in a graphic style, representing the blood of the victims.
A maximum of three colours are used on the posters so there is continuity.
The layout of the poster ensures that all of the important information is directly under the eye catching image.
A mask is used as the central image as an enigma.
The stars’ names are highlighted on the poster.
The credits are at the bottom of the poster for a more professional overall look.
The tagline is above the film title to engage the audience.

Film poster: Image ideas




Film poster analysis: Process

Monday 20 February 2012

"Hush Hush" Trailer: Final Product



A young woman moves to a small town university where she encounters a figure from a past she thought had been forgotten.  As she attempts to escape the killer, the masked figure reveals her deadliest secret.  Will she make it out alive?

The Final Girl Theory

The "Final Girl" theory is focussed on the belief that a woman that commits no sin will survive a horror movie and defeat the villain.

This is evident in classic Horrors such as:

Halloween
Friday the 13th
A Nightmare on Elm Street
Scream
Final Destination
The Texas Chain Saw Massacre
I Know What You Did Last Summer
Hellraiser
Alien
The Strangers
The Ring
The Grudge

Carol Clover, author of "Men, Women and Chainsaws: Gender in the Modern Horror Film" suggests that in these films, the viewer begins by sharing the perspective of the killer, but experiences a shift in identification to the final girl partway through the film.

However, Buffy Summers, the protagonist of the Buffy the Vampire Slayer TV series, is an example of a character deliberately designed by creator Joss Whedon as a more empowering alternative to the "final girl" cliché. Jason Middleton observes that although she fulfills the role of the final girl in killing monsters night after night, she is the antithesis of Clover's definition of final girls as boyish, not sexually attractive, favoring "practical" clothing, not sexually active, and often having a unisex name. Buffy is a cheerleader, a "beautiful blond" with a normal sex life, with a name that, Middleton observes, could not be more feminine. Buffy is, in the words of Jes Battis, "subverting" the final girl trope of B-grade horror films. In Middleton's words, she gets to have sex with boys and still kill the monster.

Film Marketing

Traditional Marketing:

Word of mouth is the least expensive form of promotion.  The audience will grow in numbers and greater variety of gender and age with the public promoting it, as the public are more likely to recognise similarities in taste between their friends, family and associates and will be more likely to assume they will like the product because others have had positive opinions on them.

Contemporary Marketing:

Web 2.0 and social networking sites are also valuble, as they are only moderately expensive and acessable to many.  They are also useful for targeting a specific audience, such as teenagers who use the internet as a social tool.  Youtube and film sites are also ideal things to advertise on, and as films such as "Paranormal Activity" have demonstrated, an entire marketing campaign can be created online and be sucessful worldwide.

Past Advertising:

Time Restrictions:
Hitchcock developed a ‘time restriction’ at theatres that stopped the box office from selling tickets for ‘Psycho’ after the film had started. People were turned away if they were late.

Friday 10 February 2012

Editing And Sound: "Hush Hush"

After discussing the angles and content of the shots taken for the trailer and the desired pace and atmosphere with the group, we took into account the previous A2 trailers we were analysing and came to the conclusion that all of them contained:
- a chase scene

- a dragging scene

- darkness

- almost no dialogue at all

- fast cuts

We used these scene ideas for our trailer inbetween shots from the storyboard to tie the shots and music together.  It was decided that distorted music that changed pace was needed, with various loud bangs.  We were inspired by the Texas Chainsaw Massacre opening and combined extracts of that with a piece we found on youtube when looking for "Royalty Free Music" http://www.youtube.com/watch?v=zwHs07xUSNc
 
 
An A2 trailer called "I See You" http://www.youtube.com/watch?v=vMWxhksKoxQ that we were heavily inspired by also used the Texas Chainsaw Massacre music.  it further stressed the importance of editing to your chosen music, and using the sound to emphasise your scenes in a way that will draw the desired reaction from the audience. The timing of the shots is crucial to the effect of the trailer. 
 
By Using this site: http://www.youtube-mp3.org/ we were able to convert our music to an MP3 file by using the URL for the youtube video and begin the editing process using Adobe Premiere.

Wednesday 8 February 2012

Lighting: "Hush Hush"

The only shots that included a lot of natural light were the establishing shots and the shot introducing the final girl. 

The others required either a dimly lit setting (blinds pulled down over windows) or the L.E.D light in the dark room during the scenes of the dead bodies.

Artificial lighting played a large part in our trailer as we followed the idea that "what is not seen is scarier than what is seen" and wanted to control what remained hidden and what was focussed on. 

The dim lighting also created an atmosphere that accompanied the narrative and pace of the trailer.

Tuesday 7 February 2012

Locations: "Hush Hush"

There are many different locations used in shooting the trailer, varying constantly according to when the area is free and the lighting available.  All shots were filmed within the college, due to the acessability and a variety of rooms within the college.  Also, it allows us to literally show a familial setting in a different light, to affect the audience.  Furthermore, the college allowed us to portray a similar university setup, with corridors and learning facilities.




List of locations in the college used for the trailer:



Establishing shot of the college gives the audience an idea of the location of where the film is set.



College halls - Some scenes within the college hallways, however we discarded the scenes due to them being too light.



College Kitchen - Took shots of the killer picking up the knife.



Classrooms - Shots were taken within class rooms with both killer and final girl.



Media Studio - The shots of the two girls dead were shot in this studio, and some shots of the killer were also shot here.

First Day Of Filming


Although the setting caused the shots taken on this day to be useless to our trailer as it was too confined and the daylight created the wrong atmosphere, it provided us with experience with the camera and prepared us for complications with actors, angles, setting, mis en scene and lighting.
It also forced us to plan our shots, timings and settings more carefully and reminded us to be consistant with these things also, as the light will change according to the time of day and the actor will not wear the same/similar clothing all the time, so we need to inform them of when we plan to shoot.
We also needed to work around other lessons and divide our spare time accordingly, therefore we devised a schedule.
By comapring lesson timetables we decided to film when we all had free lessons or when two of us had them at the same time, then we would share the footage with the 3rd group member and all contribute to the editing and sound.  

Monday 9 January 2012

Practice Trailer - When Chickens Attack

Below is the schedule for the Media Deep Learning Day
P1: Get a camera introduction from Mr Varghese – showing us how to use the cameras effectively and correctly.
P2: Organise the storyboard – making sure all shots are in the correct place and have been approved by the whole group.
P3: Update any blog posts. Create posts on cast, costume, props, lighting and shot schedule.
P4: Film test shots for news report scenes in Norbury Park. After filming, create a parody of the newsreport.
P5: Edit shots and put together in Adobe Premiere Pro CS3.
P6: Continue editing. After completion, scan all shots into the computer to put onto blogs.






Mis En Scene

Settings And Locations

The decision to have a number of settings themed around educational buildings allowed us flexibility within our scenes and variety, beneficial to the overall "professional" look of the trailer.  Enclosed spaces are also necessary when creating a horror trailer, as they emphasise anxious situations.  Our reporter scene will be filmed either outside or in a "news studio" to highlight the difference in atmosphere between the chase scenes and the others.

Costume, Hair And Make Up

Tells us immediately whether the film is set in the present and what society/or culture it's centres around.
Act as an instant indicator to the audience of a character’s personality, status & job.
Certain costumes can signify certain individuals (e.g. black cloak of a vampire) or groups (e.g. policemen).
 
Facial Expressions And Body Language

Facial Expressions provide a clear indicator of how someone is feeling.
If someone is smiling broadly, we assume they are happy but we may get a different feeling if this is accompanied by dramatic/scary music.
Body Language may also indicate how a character feels towards another character or may reflect the state of their relationship.
 
Position of Characters/Objects within a Frame
 
Positioning within a frame can draw our attention to an important character/object.
A film-maker can use positioning to indicate relationships between people.

Colour

Colour carries certain connotations which may add meaning to a scene.
It can give a scene a particular look, feel or mood.
It may also be used for dramatic effect.

Shooting Schedule

Locations - Possible




Norbury Park - News Reporter
Showing that characters other than the final girl have freedom and are not restricted by a situation the way that Chris is. 


My House - Final Girl
Adressing the need for a small space that is familiar and usually safe for the final girl, to put the audience on edge.

Props - Possible

In relation to Horror - Props we'll be using:


- Chef's Knife

- Clown doll

- Box of matches

- Backpack

- Evidence bags

- Cocktail and shot glasses

- Flashlight

- Photos

- Sheets

- Sack

- Rope

- Broken cables



Costume:

Chris (final girl): Skinny jeans, converse, band t-shirt, headphones + backpack.

Charlie (villain 1): Sack, rope, white t-shirt (with blood), jeans, boots.

Fred (villain 2): Sack, rope, shirt, suspenders, jeans, converse.

Janet (victim 1): body-con skirt, green jumper, black vest, burgundy vans.

Marilyn (victim 2): body-con skirt, neutral vest top.

News reporter: black blazer, black skirt, white shirt, black shoes, tights.

Extras: smart/casual.

Actors - Possible

Chris: Final Girl

 
Leila Mohammadi


Charlie: Main Killer



Miguel Spencer


Fred: second killer


Lee Wright


Janet and Marilyn: Dead Girls


Danielle Mcgrath


Me


News Reporter:


Ozge Altinok

Makeup




Non Diegetic Sound

Sound whose source is neither visible on the screen nor has been implied to be present in the action:
narrator's commentary

sound effects which is added for the dramatic effect

mood music

Non-diegetic sound is represented as coming from the a source outside story space.

The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening. We know of that certain sounds are represented as coming from the story world, while others are represented as coming from outside the space of the story events. A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy).
Another term for non-diegetic sound is commentary sound.

Lighting - Shadows

The use of shadow emphasizes the fear of the unknown we as an audience experience when watching a horror film.  The mind will create a scenario different to each individual, as we know what scares us the most and will play on it when the film does not show us certain aspects of itself.  Shadows often exaggerate the object/person's form they have taken, such as count Orlok's deformed appearance in "Nosferatu", and will also change the atmosphere and mood of a scene negatively.

A modern example of the use of shadows for these reasons is "Jennifer's Body", candles are used to cause the shadow to flicker slightly and as they often represent romance, they contrast with the sillhouettes of Jennifer and her first victim as well as the actions in the scene; the violent killing.


 

Monday 2 January 2012

Convention and classification

Exploring the conventions used within trailers and who the BBFC are:


BBFC: an independent, self-financing and not-for-profit media content regulator.

- protect the audience, and especially children, from content which might raise harm risks.

- empower the public, especially parents, to make informed viewing choices.

- recognise and respect the adult freedom of choice within the law.

- respond to and reflect changing social attitudes towards media content through proactive public consultation and research.

- provide a cost effect, efficient classification service within our statutory remit.

- work in partnership with the industry to develop innovative service models to provide content advice which support emerging media delivery systems.

- provide an effective service to enforcement agencies.
As a group, we established that we wanted our target audience to be between 18 – 25 years olds so, we want our teaser trailer to be rated an ‘18’.
BBFC guidelines: this is what is allowed in an 18 rated piece of media:

- Nudity

- Sex scenes are allowed however they must not be too graphic i.e. pornography.

- Violence is allowed.

- Crude language is permitted.

- Use/abuse of drugs is accepted to some extent.
For our group, we have to consider how far we want to go with blood, gore and violence.

An example of a film that displayed too many graphic scenes and blood/gore and violence was: The Human Centipede II (The Full Sequence). On June 6th 2011, the BBFC rejected the sexually violent and potentially obscene DVD, which menat that it couldn’t be legally be supplied anywhere in the UK.

The decision was taken by the Director, David Cooke and the Presidential Team of Sir Quentin Thomas, Alison Hastings and Gerard Lemos.

Film Trailer Discussion

Decision to see a film at the cinema based on:


- good critic reviews

- friends want to go

- based on the hype

- how it’s advertised

- the cast involved

- could be a sequel

- adaptations

- based on a particular genre
 
The main purpose of the trailer:


- excite the audience

- to give the audience a preview

- to encourage them to watch it

- build anticipation

- identify the genre

- basic understanding of the film

- best scenes in the movie

- who’s involved (the actors and actresses)
 
Methods film companies use to promote films:


- posters

- leaflets/ magazines

- promotional tours (premiers, interviews etc)

- internet

- radio

- merchandising

- images

- music videos

- competitions

- mobile phone apps

Horror Film Narrative And Scenes For The Trailer

Exposition


Development

Complication

Climax

Resolution

In 2011, University students Janet and Marilyn are getting ready for Fresher's Week at Uni. It's their first night out as independent 18 year olds without their parents telling them what to do. They go to one of the dorms which is already filled with other Uni students. One boy comes over and hands them both a drink with the rest of the party-goers chanting 'CHUG CHUG CHUG!' As the night goes on, Marilyn & Janet become more and more vulnerable, drinking and doing drugs.

After completing different tasks set by the older years, their last task to play a prank on one of the 'Fresher's'; a boy named Fred who is sitting alone watching everyone else drink. They take him to a closet where he is then blindfolded. Not knowing what they're doing, Fred can feel himself gasping for air. Fred is left calling out to whoever has wrapped him up, unable to unlock the closet door. His brother is also calling out to the pranksters. Not knowing who, or how many there are.

As Marilyn & Janet are getting reading to go to bed that night, there's a power cut all over the university. Janet still feels bad about playing the prank on Fred however, she believes that he'll be okay. As Marilyn & Janet drift off to sleep, Janet hears a loud bang in her dorm. With a flashlight being her only source of light, Janet walks outside, into the corridor hoping to find what made that loud noise. Unable to find a source, she returns back to her room. She then sees Marilyn lying with the covers, covering her head. As she pulls the covers down, she sees Marilyn’s face smeared in blood with the word ‘MURDERER’ written on her forehead. At first, Janet is confused by this allegation however, she remembers the prank she had played only a few hours ago. Automatically knowing that her friend is dead, she drops the torch, attempting to find anyone that can help her. A mysterious figure appears behind her, close behind.

News about the murders has spread across London over the past few days with other Londoners believing that it's 'just another Fresher's prank'. Christina Loomis (usually known as Chris) has just been accepted at the University of Woodsboro after asking to be transferred. Chris is a beautiful 18 year old who holds a dark secret that no one knows. Her secret haunts her every day. She too had carried out a sick prank a week before at her previous University. On that fateful night, she had been giving her best friend drinks (leading her to believe that it was 'just Coca Cola'. The morning after, her friend had died from alcohol poisoning. No one else knows but her. By receiving word that the killer is still on the loose, Chris asks the registration office if she can transfer to another room after discovering that the two girls were killed in her dorm; room 13.
Later that night, she's starts unpacking her suitcase when she hears a knock on the door.

A young boy named Charlie is standing at her door. When she opens the door, they start a conversation about the University. Being hospitable, he asks her if she wants to take a tour on campus. After agreeing, they walk along side by side talking about University life. After talking for some time, they come to a halt in the dorm 'common' room. Charlie tells Chris how a boy named Fred had died a while ago in 'this very room'; someone had played a prank and locked him away. Chris then starts reminiscing about her previous Uni and what had happened. Charlie seems upset by their conversation so, goes off to compose himself. When Charlie comes back, he tells her that the boy who had died was actually his brother. He then asks her if she knows what happened in her room a few days ago. Not knowing what he's talking about, she asks him to explain. After telling her what had happened, she reluctantly tells him that she wants to leave to go back to her room and rest. Charlie goes back to his dorm across the campus.

After going back to her dorm, Chris tries to go to sleep however, she keeps on seeing images of Charlie's brother being 'buried' somewhere in the University. However, the next image she sees is the dead carcass' face level to hers. As she drifts in and out of sleep, she hears someone whispering in her ear saying 'I know what you did.' Thinking it's Charlie she tells him to go away however, she's stunned when the mysterious person reveals that it's not Charlie. Jumping at the sound of this figure's voice, she tries to run out of her room into the dorm common room. As the mysterious figure continues to follow her, she finds a small closet in the common room. Trying hard not to blow her cover, Chris peaks through the keyhole to see if the killer is near. She finds a box of matches on the closet floor. As she ignites one of the matches, she nudges something, a life-size doll-like person that's staring at her.

The person then mouthes out the word 'SURPRISE'. She screams out in terror and runs out of the cupboard with the wrapped up person close behind her. Just as she thinks she can escape, another wrapped up figure is running towards Chris in the other direction. With the two stopping right near her, Chris asks [during deep and heavy breaths] who they are. They both unravel their cloth to reveal that they're actually Charlie and his brother Fred. Chris then learns that Charlie had faked the death to scare the rest of the University and helped his brother to get revenge on whoever had: decided on the prank, who to play the prank on and who carried out the prank. Another detail was added on before he attempted to kill Chris; he would kill whoever played a prank that turned horribly wrong.

With Chris questioning why they played the sick joke, they say that they wanted the rest of the University (and perhaps the rest of the country) that you shouldn't mess around. Charlie then goes onto say that he hates secrets. He then stabs Fred in the stomach. As Fred falls to the ground, Chris tries to run from Charlie however, he stops her in his tracks. He tells her how he killed Janet and Marilyn and he plans on killing her so he could be the only survivor in the massacre. Charlie, using the knife he had used to stab Fred then tackles Chris to the ground, pointing the knife at her heart. As she struggles to set herself free from his grip, she punches him. As Charlie drops the knife, holding his nose, she grabs the knife and climbs on top of Charlie. She stabs him in the chest.
Chris is seen lying on the floor with the knife in her hand, in between Fred and Charlie as the police arrive on campus.
Chris is then left sitting in a white room; wearing an orange jumpsuit; looking at the camera.

Title Possibilities For The Trailer

. Must relate to closet in plot - (significant to storyline)
. Or the secret kept by characters


Sneak

Vault

Hold

Safe

Keep

Restrict

Limit

Clear

Cover

Screen

Decided on: "Hush Hush"

Conventions In A Horror Trailer

Music, sound, dialogue

Shot angles, same subject

Significant dates/times

More than 1 shot of important characters

Starts slow, usually explaining film plot briefly/theme, builds up to a faster pace, climax, wind down.

Stars names, film production info, film name, voice overs,

Setting,

Fades, flashes, quick cuts,

Ellipses

Enigma

Hook

Non-chronological events

Research Results

This questionaire was filled out by 25 individuals living in and around London.  They had no interaction with eachother whilst answering and the questions were kept short, easy to answer and there were few so that the results would have a large enough impact on the trailer, but not completely direct it.  This is due to the fact that we did not want to limit the appeal of our trailer by catering too much to one groups' tastes and preferences.  

RESULTS:

1.
Insects - 4
Mythical creatures & animals - 5
Masked killers - 9
The Paranormal/supernatural - 4
Psychotic children - 3
Other - 0


2.
Public building - 7
Characters' own home - 5
An isolated and unfamiliar place to the character - 7
Underground - 3
Forest - 2
Other - 1

3.
Music - 14
Voice overs - 5
Fades & ellipses - 3
Other - 3

4.
Often - 18
Sometimes - 4
Never - 3

5.
Often - 11

Sometimes - 14
Never - 0

6.
Yes - 21
No - 3
Sometimes - 1

7.
Yes - 17
No - 8

8.
Yes - 6
No - 5
Unsure - 6

9.
Male - 9
Female - 16

10.
12 - 15 =  5
16 - 18 = 11
19 +  = 9