Word of mouth is the least expensive form of promotion. The audience will grow in numbers and greater variety of gender and age with the public promoting it, as the public are more likely to recognise similarities in taste between their friends, family and associates and will be more likely to assume they will like the product because others have had positive opinions on them.
Contemporary Marketing:
Web 2.0 and social networking sites are also valuble, as they are only moderately expensive and acessable to many. They are also useful for targeting a specific audience, such as teenagers who use the internet as a social tool. Youtube and film sites are also ideal things to advertise on, and as films such as "Paranormal Activity" have demonstrated, an entire marketing campaign can be created online and be sucessful worldwide.
Past Advertising:
Time Restrictions:
Hitchcock developed a ‘time restriction’ at theatres that stopped the box office from selling tickets for ‘Psycho’ after the film had started. People were turned away if they were late.
